Primary Research

I decided to carry out some primary research to help me in my designs and logo designs. I figured that this would influence my designs in a good way and help me to design for my audience better. I began by e-mailing Mother an advertising agency in London. This agency is possibly someone I would like to work for after my degree and who I am aiming my package at. Unfortunately Mother never replied to my e-mail. I assume that they are far too busy for things like that. Instead I asked the people around me. I drew up a questionnaire that asked them about advertisements and logo's today and what they expect of these when they see them.

The questions I asked are below:

(The answers I gathered are below. I asked 5 people.) 

1. What do you expect to see when you see a still advertisement? (please state 3)

• Bright colours                                                   
• Catchy slogan
• Bold text that stands out

• Creativity 
• Innovation
• Informative words

• Colourful
• Images
• Catchy words

• Pictures
• eye-catching slogan
• stands out

• original 
• fresh
• thought-provoking 

2. What do you expect to see when you see a logo? (Please state 3)

• Simplicity 
• minimal words
• memorable 

• memorable
• colourful
• original

• eye-catching 
• creative
• memorable 

• creative 
• understandable 
• original

• Meaningful
• Contains a message 
• Represents company well

3. 3 things about me as a designer or person?

• Strive for perfection 
• approachable 
• person 

• Creative 
• Fun
• Genuine 

• Original
• Bubbly 
• Colourful

• Ambitious
• Level-headed
• Fun 

• Sensible 
• Calm
• Organised 

I will use of of these answers to my advantage when designing my logo. I can incorporate these useful perspectives to develop my innovative techniques to further benefit my logo and packaging design.