Something that always fascinated me about logo's was the hidden meaning within them. If you don't have a designers eye its often difficult to even read the signs and see through the design.
I found a few logo's where I couldn't see the hidden image or meaning at first but then your eye changes and you can somehow understand the message the company is trying to send.
To the left is the Toblerone logo. At first you just see a mountain and some type but when you look closely there is in fact the silhouette of a bear in its hind legs.
The bear is the symbol of Berne in Switzerland where Toblerone is produced.
Each hidden meaning tells a story that unveils the facts about the company/party.
Another logo with hidden meaning is Amazon. The arrow goes from A-Z suggesting that they sell everything from A-Z. The arrow also doubles as a smiley face to suggest satisfied customers.
This Tour de France logo has a hidden image within it. Within the letters 'OUR' there is the image of a cyclist, representing exactly what the logo is trying to sell or show the audience.
If a person didn't know what this event is they would be given a clue in the logo. Helping the audience to understand what they are looking at.
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